Over the past few years, we've been raising our minimum service fee for mowing. I still have many accounts from 10+ years ago, and have not been increasing their rates to my newer price structure as many are elderly and really helped me get my start. However, this year with the new shop and ever increasing exenses, I finally priced them at "market value". Anyhow, I mailed out approximately 190 contracts last week and have already received 40+ back. Not too shabby since we've basically been snowcovered the entire time. Also, a lot of the long term clients have renewed. I guess quality service goes a long way. Anyway, I know there are always a lot of others hesitant to raise rates too. I just wanted to let you know that if you provide quality service and are honest with your clients that you will earn their loyalty and they will stay with you!!