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Discussion in 'Lawn Mowing' started by gway, Mar 8, 2001.

  1. gway

    gway LawnSite Member
    Posts: 36

    last year i maintained your lawn at say...$25 this year im bumppin it up to $30 for obvious reasons as we know, i failed to get a news letter out to my cust regarding this price hike but i do grade A work and my cust know this and when they recieve thier first statement from me should i expect that most not all will go along with this $$ increase?? i will explain my self in a professional manner when they do call and ask about the increase but for the most part am i going to be shocked and find everyone running for the door or will they understand the $$ situation...just asknn??
  2. grade

    grade LawnSite Member
    from MA
    Posts: 34

    Customers need to understand you get what you pay for like anything else prices go up if you do the good work you say you do your customers should not have a problem if there only shopping for price their most likely not the customer for you anyway charge what you feel your work is worth.
  3. dmk395

    dmk395 LawnSite Senior Member
    from Ma
    Posts: 992

    Hey Grade, where in Ma are u from?
  4. joshua

    joshua LawnSite Bronze Member
    Posts: 1,226

    grade i say the same thing i want a customer that is willing to spend alittle more to have their lawn look the best on the street unless i have a few on the street but you know what i mean. there are to many jobs out their to settle with getting $20 for a $30 lawn. same with all the extra's, i want someone who wants them, more jobs will come.
  5. gway

    gway LawnSite Member
    Posts: 36

    thanx grade for responding...

    i sent out my letters 5-6 weeks back for all other services but i failed to mention that the $$ for the cut has gone up like i said from 25-30 now and i just hope i dont send too much shock .. but i know that the new est im doing are startin at 32-35$$ so they will be easilly replaced i just dont wanna loose too many due to the $$ increase..

    thanx again for the spoken word...
  6. grade

    grade LawnSite Member
    from MA
    Posts: 34

    Gway one more bit of advice before you send out the invoices soften the news with your explaination first
    this way they know what to expect.

    DMK395 southeastern how bout you?
  7. Runner

    Runner LawnSite Fanatic
    Posts: 13,496

    Gway, Let ma get this straight. You are increasing your cutting prices, but you haven't let your customers know yet, and you are just going to wait until the first bill? If this is the case, you are looking for alot of headache and trouble! Let your customers know ahead of time. Don't just jack up their prices and expect them to just say o.k.. If you send a letter, they will be alot more understanding than if you send them a bill for 20 dollars more. Many will be upset just for the principle of it. If your work is this good, continue your professionalism by giving them PRIOR notice of another price increase. I'll tell you, one good way to do it woud be by phone call. That would help you explain the increase and answer any questions as well. People LOVE personalized one on one contact! That is one of the biggest assets to a successful company. Good luck!
  8. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    I know you are using a price of $25 a cut to the price of $30 a cut in the increase. Is that the actual numbers or are they different? If those are actual numbers, that is a 20% increase and that is alot to ask of a customer to have to pay for inflation. Cost of living is usually 3% to 4% a year. If you raise it that much,(20%) you will surely lose customers. If you did it for that price last year and it was too cheap, that is your fault, not theirs. If you do not care that you will lose them because you are not making out enough, then that is what you will have to do. I understand you have to get paid for what you do, but put yourself in their place. I am sure you will keep many customers also if your work is good and they are happy with you. :) Good luck with whatever you decide!
  9. jeffyr

    jeffyr LawnSite Senior Member
    Posts: 876

    I agree with Randy....20% on cuts is alot to spring on someone...especially without notice. This should have been stated in your earlier letter. Can you increase all services by 3-5% to average the same $$ ?

  10. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    Price increases are always a touchy subject. It is like I agree with opinions on both sides.

    I remember reading one post that Bill the Lawnguy made. What he said made so much sense to me. He said something to the effect, Do not nickle and dime them every year and I thought, wow he is right.

    Then I started thinking, wait a minute. I began to imagine some of our good customers getting a 5 or more dollar increase, and I knew they would not want to go for it.
    But a one, two or three increase and they would not even consider changing lawn services.

    Let us just say you have 80 weekly customers. You raise each of their prices one dollar. $80.00 extra a week, $320.00 a month, $2240.00 extra for 7 months. I do not think that is bad at all. Heck, they spend that much money on a cup of coffee each morning.

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