rate my newspaper ad

Discussion in 'Business Operations' started by Pro Cut, Aug 31, 2003.

  1. Pro Cut

    Pro Cut LawnSite Member
    from USA
    Posts: 1

    does any1 have any advice for my newpaper ad im going to put out this week...and how long do i keep it in the paper. anything else i can add?

    thanx
     

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  2. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    You don't need to use the word "today" twice in the same sentence. Get rid of one or preferable both IMO.
     
  3. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

  4. AztlanLC

    AztlanLC LawnSite Bronze Member
    Posts: 1,046

    I think he's trying to make people undestard that if they call, he'll be there right away, which is good I think, if you are sure you'll be able to do that is a good strategy, there's alot of people who often hate calling someone and not hear from them for couple of days, or being told that it would take couple of days before they can get an stimate, I called this sprinklre guy long time ago it took him about 3 days to call me back, the he said he would call back to set up an appointment, another month, then he call to cancel the appointment and the third time I told'em just to forget it.

    One of my policies is (lawn maintenance) next day, if posible the same day I get the call, Landscaping set up a date, and give an idea on price the same day, if sounds good, comeback with the final estimate within one week or 2 for design (small of course)

    Leave the ad for as long as you can pay for it, as long as you get work from it.

    Specify the areas where you're willing to work, unless is a local newspaper.

    Some kind of catch, (discount, promotion, etc.)
     
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    i just took an ad out Friday.....heres what mine looks like

    VERTICUT/AERATE
    Free Estimates 555-1234

    Paid for itself on the first job.

    MATT
     
  6. Green in Idaho

    Green in Idaho LawnSite Senior Member
    from Idaho
    Posts: 833


    I'm curious how you get to the point of paying for itself on the first job? Based on what?

    Ad price.
    Gross sale of first job
    Net profit of first job
    portion of net profit allocated to advertising

    What do you mean on that and what's the math?
     
  7. GLAN

    GLAN Banned
    Posts: 1,647

    more than likely the profit paid for the add
     
  8. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    $340 Gross
    -$40 Materials
    -$60 Cost of running equipment

    =$240 to pay for other expenses....fuel, insurance, and other. I do this part-time, so I don't pay myself a dime. Everything goes back into the business.

    The ad cost me $111

    My point was, it does not take a large and expensive ad to get the phone to ring. Others might be in different situations though.

    MATT
     
  9. Green in Idaho

    Green in Idaho LawnSite Senior Member
    from Idaho
    Posts: 833

    thanks for clarifying that.
     

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