Does anyone here know the average percentages one should shoot for as far as referral and repeat business? Those of you who do monthly maintenance might not have the same issue.....but, what is the percentage of our work that should be referral/repeat? Anybody? Also, does anyone have any idea of what would be considered a success in advertising? I just finished up this years "referral spreadsheet" and found my main advertising source to be bringing in approximately 18% of our business. Our repeat/referral biz is around 65-70% of our gross revenue. also, the advertising generated approximately 4.5 times the amount of revenue as it cost us. Is this okay? Thanks in advance.