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Discussion in 'Irrigation' started by JimLewis, Feb 19, 2002.

  1. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,840

    [QUOTEthat could eliminate a customer immediately when they see the pricing.[/QUOTE]
    That's the idea. From now on we don't want to do irrigation systems for people who are just looking at price. The idea is to sell quality and a state-of-the-art system and demand a higher price for our systems. And in that market, I am very competitive.

    Two of the largest landscaping firms around here are charging 1.5-3 times what I charge on every single irrigation job. They get away with it because they are big, everyone knows and respects them, and even though they may only land 10-20% of their irrigation bid, the ones they do land are very profitable. They are considered the upper echelon in landscaping and irrigation. And a certain percentage of people will pay what they charge because they feel they are getting what they pay for.
    That's what I am working up to. I can't yet charge the prices they do because we aren't quite that big yet. But I do feel we can safely charge the prices I have listed and even if I don't land as many bids, I'll be a lot happier with the ones we do land.

    Irrigation is just a sideline for us. It only accounts for 6% of our yearly sales. Even if we landed half of the irrigation jobs we have in the past, I'd still be happier because they will be more profitable.
  2. All very good points..........
    I'm sure you will do fine..............

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