About a month ago I was watching a program on the Discovery channel. It had to do about a fisherman on the NE coast that harvested some sort of shellfish. Long story short, he was not having a problem harvesting his daily quota, he was not having a problem with labor availability and his problem was not the rising fuel prices nor was he having a problem selling his catch. His problem was that the value of his 2008 harvest had remained virtually unchanged from 2007. He could sell 100% catch at nearly identical prices too 2007, but had nearly 100% unsold at a fair 2008 price. To a great degree this is us. The perceived value of our services has stagnated at best to an early 1990's pricing model. While my gross continues to increase, my net is not increasing relative to my gross. The customer is getting squeezed just as we are. They are cutting back. I can already see it in the watering habits. The next step is a reduction in service level. 'Since I'm not watering as much, the lawn is not growing as much so I would like you to reduce our cost and service level to 1X every 2 weeks.' I don't know about anyone else but I find working twice as hard for half the amount of income to be an untenable situation. Where is residential lawn service headed for the next 5 years? I believe for the next 5 years, residential lawn service is going to 'tank'. I think it will take that long for wages to catch up and put the customer back on a level of having adequate discretionary funds to afford 'luxury' service providers be it maid, window or lawn service. I would appreciate some other thoughtful insight as to where out industry is headed.