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response rate for advertising in a paper

Discussion in 'Business Operations' started by touhey33, Feb 23, 2005.

  1. touhey33

    touhey33 LawnSite Senior Member
    Posts: 771

    I plan on passing out post it notes, but what kind of response rate can you get from putting an ad in the paper. THis paper goes out to 134,500 people so wondered how many calls you think i could get.
  2. touhey33

    touhey33 LawnSite Senior Member
    Posts: 771

    does anybody have anything they can tell me about this topic.
  3. Grass Gator

    Grass Gator LawnSite Member
    Posts: 122

    I ran the following ad in a a paper who's Sunday circulation is 80,000. It ran12 days ago and to date I've had about 10 calls. Calls still trickle in. Ad was 1/4 page in size (about 6x8") and cost $375

    Final Edmond temp.jpg
  4. jcr4au

    jcr4au LawnSite Member
    Posts: 48

    Where did you get that pic of the guy w/ the WB. I was looking to put someing on some new biz cards and that would be great.
  5. Green-Pro

    Green-Pro LawnSite Bronze Member
    Posts: 1,420

    I'm starting an ad next week about a 2" x 3"1/2" box that will run in two local shopper type advertising papers, ads will run for eight weeks with an offer of $15 off first months bill if sign for the season by 03/31, this will be for the first four weeks, 2nd four weeks will be 10% off weed & feed with purchase of aeration, expires end of April. Will try & keep updates on how they go, this weekly paper (actually two papers) is circulated freely in about a four county area so of which I'm in the center of. The cost is fairly inexpensive and these papers are put in mailboxes, left on doorsteps, newspaper boxes and retail stores like grocery and convenience. Starting to pick up some business for the season now but am anxious to see how this works out for me myself, if it pans out I may run a six to eight week block in the early fall as well.

  6. hole in one lco

    hole in one lco LawnSite Bronze Member
    Posts: 1,793

  7. GrassMasterNC

    GrassMasterNC LawnSite Member
    Posts: 119

    grass gator. You are locked on brotha! I can tell you'll do well in this business.
  8. Grass Gator

    Grass Gator LawnSite Member
    Posts: 122

    Hole in One nailed it...... http://www.turfmarketing.com/Promotional16.htm
  9. Lawnchoice

    Lawnchoice LawnSite Senior Member
    Posts: 781

    Did you use MS Publisher to write the ad?
  10. Grass Gator

    Grass Gator LawnSite Member
    Posts: 122

    I actually used Power Point and saved in 300 dpi format but Publisher would work very well also......most of them I've done have been with Pub.

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