Results from Home and Garden Shows

Discussion in 'Starting a Lawn Care Business' started by RickR1818, Jan 2, 2008.

  1. RickR1818

    RickR1818 LawnSite Senior Member
    Posts: 342

    I was wondering if anyone has tried exhibiting at a home and garden show? Is it worth the initial price? What type of results did you see from it?


    Thanks,

    Rick
     
  2. AI Inc

    AI Inc LawnSite Fanatic
    Posts: 25,235

    Too many tire kickers. I did em for about 4 yrs . Would get about 45 leads over 2 days and only sold about 3 of the 45. This was in an area where the average inome was $98k a yr.
     
  3. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    How did you qualify a person as a lead? Do you think if you did a little more qualifying and reduced the list to 20 or 30 leads you would still do it?

    In the town I live in every April they have a big weekend long flower and garden show and many landscapers set up shop. They spend the night before the show setting up on the street. I am hoping to someday have a booth in the show.
     
  4. absolutelawnman

    absolutelawnman LawnSite Member
    Posts: 83

    We split a booth with one of our vendors last year and the leads we got turned into jobs. Most of the big landscaping companies around here do one if they have a specific product or service they are marketing. One guy spends over 50k for his booth and setup, books the entire year off of it.
     
  5. bohiaa

    bohiaa LawnSite Fanatic
    Posts: 5,220

    sounds like this would be Great for larger Co's...

    someone who's selling a product and NOt just a service.

    wait untill you get bigger, too much money going out the door
     
  6. RickR1818

    RickR1818 LawnSite Senior Member
    Posts: 342

    The show I am looking at is $1700 for a 10 x 10 booth. Attendance is between 100,000 to 125,000 for the week where 85% of visitors own their own home, 70% have a household income of 60k or more. I was thinking of doing this instead of a direct mail. People actually come here expecting to be sold something or have an interest in home and garden. This also gives me a chance to "sell" them face to face which is my biggest strength
     
  7. absolutelawnman

    absolutelawnman LawnSite Member
    Posts: 83

    If you get the booth and do not have a niche product or service, what is going to make them remember you from the other dozen or so companies. The booth is one cost, then you must think of marketing material, signs, clothes, set up time etc. Handing out business cards is one thing but you need to get their information.
     
  8. JayD

    JayD LawnSite Silver Member
    Posts: 2,060

    Hey Rick,

    Where is this show going to be.
     
  9. RickR1818

    RickR1818 LawnSite Senior Member
    Posts: 342

    Fair Grounds, There is one this weekend at the convention center but the one at the fairgrounds is 10 days long
     

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