In the past, I have worked for a landscape company, garbage truck driver, and other small businesses. Those companies were great for a needed JOB at the time. When something else with more pay or better hours came up, I would jump ship. There is a difference between a JOB and a CAREER. I've been in my career choice now for nearly 13 years. I do a little landscaping on the side and have not figured out yet how I can grow that and manage the rest of life too. So for now I will just do the little bit of lawn service that I do because I enjoy it. However, I do not know why . Maybe it's the self satisfaction to see a job well done and a satisfied customers compliments? I think these military guys do not last long because they want to feel like what they do for work will take them somewhere or has a greater purpose than a paycheck. How much room is there for promotion or raises with a small landscape biz? I appreciated the jobs I had over the years but I was never going to go anywhere within those companies. I was a laborer, period. I would hope that these military guys have higher aspirations than just running a mower for someone else for the rest of their lives. What most are seeing when they apply to your company is a needed JOB for the time to get life started. Now that I am "the boss" of the little lawn work that I do, I feel there is a greater purpose to it. I would not expect somebody I hire later to feel the same purpose for the work that I do.