Rewarding Loyal Customers

Discussion in 'Business Operations' started by Maxwells, Feb 18, 2005.

  1. Maxwells

    Maxwells LawnSite Member
    from NZ
    Posts: 73

    I have read that some people offer a free cut whne they recomend a person to you - does the person on both sides have to be a regular as in 1 or 2 weekly cuts or do you include your 3 weeklys ? also when driving buisness and looking for extra accounts does a free cut every 10 work ? i was going to send a flyer out offering a free cut with a regular mowing contract - should this be only if they get the lawn cut weekly or 2 weekly ? no for 3 weeklys :help: - cheers
  2. gogetter

    gogetter Banned
    Posts: 3,256

    No offense, but I have no idea what your saying. What is a "2 weekly" and a "3 weekly"????

    If you take the time to word your question more clearly, and you'll get a lot more help that way.

    Again, no offense, but I tried to read your post like 3 or 4 times and it left me a bit dizzy. :dizzy: :)
  3. Maxwells

    Maxwells LawnSite Member
    from NZ
    Posts: 73

    Fair point ! i mean that some people have their lawns cut weekly or fortnightly and some only require their lawns cut every three weeks - DO you only give a free cut with every ten cuts to people who have their lawns cut weekly and fortnightly ? hope that makes sence ?
  4. gogetter

    gogetter Banned
    Posts: 3,256

    Ok, it must be a NZ thing. :p

    I have no idea what kind of grass or season you have in NZ, so I don't know that I can be all that helpful to you. Is cutting every 2 or 3 weeks normal over there??? It's not the norm over here. For the most part, it's weekly cutting.
    How long is your season there?
  5. marko

    marko LawnSite Senior Member
    Posts: 963

    Hot weather here can make us go every other week for a short time when bluegrass goes dormant. Be careful giving away free stuff to regular customers, they seem to start to expect it.
  6. Woody82986

    Woody82986 LawnSite Silver Member
    from DFW, TX
    Posts: 2,128

    I havent heard the word fortnight in a long time!!! I really dont have much advice, other than maybe talk to other LCO's in your area to see what they are doing.
  7. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I am offering something similar this far as free mowings. Instead of offering every 10th mow free.....I am offering 3 free mowings. It sounds like a better deal, even though it comes out the same....since our growing season is approx 30 weeks. There are restrictions to this offer. They have to have weekly, uninterupted service and they have to use us for the entire season. When all those restrictions are met, they will get the last 3 mowings of the season at no charge.
  8. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433

    Why are you guys are offering free mowings in the first place? Im a loyal customer to Great Clips, Pizza Hut, Quik Trip, Kohls and numerous other stores and they dont reward me. Why should we give anything away for free?
  9. turfsurfer

    turfsurfer LawnSite Senior Member
    Posts: 364

    I'm going to have to agree here even though I'm only on the fert end now. I reward loyal customers with discounts only if they bring me new customers. My prices are fair and I leave it up to them whether they want to lower them further by referring friends and neighbors.

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