Sales Letter

Discussion in 'Lawn Mowing' started by Vandora Lawn & Landscape, Nov 9, 2000.

  1. Vandora Lawn & Landscape

    Vandora Lawn & Landscape LawnSite Senior Member
    Posts: 386

    I'm trying to write a sales letter to send to a large number of prospective clients, almost all residential, middle and upper-middle class accounts. I'm familiar outside of my landscaping to these people.
  2. dhicks

    dhicks Member
    Posts: 771

    Let us see it and we can offer suggestions.
  3. Lanelle

    Lanelle LawnSite Bronze Member
    Posts: 1,361

    How long of a 'letter' do you want to do? If you have the time to make a newsletter-type piece with educational content, this can help to establish your stature as an 'expert' and make these people more inclined to call you. Possibly a mix of educational and marketing articles will work for you. Good Luck and let us see the result.
  4. Vandora Lawn & Landscape

    Vandora Lawn & Landscape LawnSite Senior Member
    Posts: 386

    My letter is a written letter to prospective clients who know me, but aren't familiar with my landscaping.
  5. T.C.O.B.

    T.C.O.B. LawnSite Member
    from Zone 9
    Posts: 47

    Show us what you have or e-mail it to me and I would be happy to help you!
  6. dhicks

    dhicks Member
    Posts: 771

    Lanelle is right on target about establishing yourself as an expert by including educational information. That will be $50.00. Just kidding. :D
  7. Vandora what do you want to sell these people landscape construction or landscape maint.?
  8. Rufur

    Rufur LawnSite Member
    from md
    Posts: 143

    if you're gonna include some educational content try to tie it to something that always comes up in a customer to landscaper or neighbor to neighbor converstaion this year in our area you may consider doing some research on the abundance of spiders on properties..earlier this summer maybe something on all the rain (or lack of rain this fall)

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