Same ad or mix it up?

Discussion in 'Business Operations' started by A1Lawns, Jan 23, 2007.

  1. A1Lawns

    A1Lawns LawnSite Member
    Posts: 217

    Which do you think would be more effective...
    Passing out 5,000 post cards 3 times with different ads/designs or 5,000 post cards 3 times with the same ad/design? I was going to basically hit the same areas as well.
    I was also thinking of maybe putting out post cards, then door hangers, then post cards.
    Keep it the same all 3 times, or mix em up?
    I think there are pros and cons to both types of advertising.
    Which would you all do?
    Any stat results out there?? :cool2:

    ED'S LAWNCARE LawnSite Senior Member
    Posts: 361

    I am mixing it up this year. I only do direct mailing. Fliers, postcards, then fliers again. There are two large sub- divisions that I'm going to hit hard with just postcards. I'm solo partime and trying to get enough to justify a helper.

    The thing I think is important is I'm going to track the different approaches to see which one will work best. Do a search on the timing, I think I have missed this in past years doing it too late.

    good luck

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