I remember a topic on this a while back but I seem to be unable to find it. It doesn't help that the search function is now a hide and seek proposition. Anyhow, I was cruising through the service directory to get some new ideas for advertising this year and what did i see? Thats right a very LARGE add with my companies name. I immediately called the person (with friendly intentions) only to receive the customary scrub "hello?". LOL. I went on to explain that I was happy that he decided to start his own biz, however I requested that he change his name so as not confuse our clients who may mention the biz to a friend and they come across it in the paper etc etc... His response was that he obtained a DBA legally and has already purchase type ad, signs, truck signs, flyers, hangers, cards , etc and a change of name would be devastation financially. Long story short my business is AAA Lawn Care, his is A A A Lawn Care. I can see how the DBA search came out (computers are only as smart as the user). Do I have a leg to stand on? We even work in roughly the same area. Thanks for any input or if someone could post a link to the previous thread.