This might be long so here it goes..... I'm a victim of the corporate layoff bonanza that has been going for the last couple of years now. Being from a big Information Technology company, I'm finding the job market almost impossible to penetrate. So now I'm taking a chance at following a passion which is starting a lawncare business. I know this story has probably been told many times already, but let me give you my stance for doing it. My lawn has always been the bar of measure for the neighborhood, as maintaining the Tifway bermudagrass with a 25" Trimmer reel mower is of my passions. Mowing it every 3 days during growing season, overseeding with different cultivars of ryegrass, topdressing, turf colorant, hell I've done it all. I was also the creator/author of a lawncare guide for the neighborood website. By the way that turf colorant for the winter is a great thing if you can afford it. My father-in-law applied that to my lawn a couple of years ago and it appeared very realistic. I live in an area where there are lots of upper income neighborhoods, most of which have bermudagrass fronts. Being a rare Georgia native, I know a lot about our climate and horticulture in general. Most people here are transplants who know little about what it takes to maintain our lawns, so they typically just hire services. I plan to start a service offering lawncare that is not the typical fare. My service is generally targeted at customers who have bermudagrass and want golf course quality apperance. I will cut with a reel mower exclusively except where fescue exists (normally in backyards) or yards overseeded with ryegrass. The hybrid bermudagrass needs mowing twice a week during the summer to keep the proper height, and there are people who will buy into that if I present it right. I'm not going into the long story on how hybrid bermudagrass should be maintained, but lets just say that in most situations it is not followed correctly. I'd like to perform overseeding in the fall, to keep the clients during the winter months as well. My take is that people who will pay for reel mowing will also be inclined to pay for the winter program. I've found that not many current companies offer this type of service, yet there are some who do. Even so, there should be more than enough demand to go around. I will offer other services, but the bread and butter will be reel mowing. My belief is that someone like me with a solid business sense, good people skills, and a passion for doing things right can succeed in this scenario. I just found this site today and have found it enormously helpful in my overall plan. I have a college degree in Computer Science (not worth much now) and have already ordered my course material from UGA to study for the CTP (Certified Turfgrass Professional) exam. I think this will help give me some amount of credibility with clients. I have an incorporated business already to work with, so that part is set. I don't have insurance, but will be getting that for sure. All I need now is some additional equipment (2nd reel, 2nd rotary, blower, edger, trailer, etc.) Luckily, I have the cash to purchase this stuff without going into debt. My marketing plan is to target some local subdivisions close to me where I can start doing my friend's yards to start. I think the appearance alone will get me some referrals. In addition, I have some postcards to target specific areas. I probably omitted some stuff, but I'm really trying to do this professionally from the very start. My biggest fear is underestimating the costs of maintaining the reel mowers (backlapping and sharpening) I've spent numerous hours today going through numbers in hopes of nailing down my pricing structure. Any thoughts from the expert panel??? Do I at least sound as if I know what I'm doing??