For me this means three things. First I try to own the best and fastest equipment available so I can do a job in less time, maybe charge a little less than a guy who might be using slower equipment, and still make a great income. Second, I try to stay away from the minimum priced jobs. These people care most about cost, and not so much about dependability or quality. And third, I try to price my accounts at or just below the market. I look at how long the job should take me, but I always quote it at $60/hr. Speed is the main factor here, and that goes back to the best equipment. I have had work taken away from me once by a scrub, but it came back to me after a few weeks of more-than-average rainfall. They couldnt keep up because they didnt have good enough equipment, and my customer learned the age old proverb: you get what you pay for. I aint afraid of no scrub!