Selling Fertilizer Apps

Discussion in 'Starting a Lawn Care Business' started by Ditta&Sons, Jun 19, 2014.

  1. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Posts: 1,495

    I'd like some help selling fertilizer programs to non customers, such as an example of an ad that I could place online or make small pamphlets for.
    If anyone has an example of an ad that they have used, seen, or are currently running and wouldn't mind me borrowing the idea for myself, I'd greatly appreciate it.
    Thanks
     
  2. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Posts: 1,495

    I'd like to include some education along with the ad, like timing and which types of fert to use at different months of the year. Im in zone 5b. Along with some average pricing for 5k sq ft lots or any other relevant info
     
  3. Crammin'Mows

    Crammin'Mows LawnSite Member
    from Oregon
    Posts: 155

    I posted an ad last year in the local paper:
    Sign up for ten mows and recieve first round of fert free. Landed two from it, one was a keeper. She has been a client for almost a year now, and has referred multiple people to me. i have fertilized her lawn with organics every six weeks since then (not free)
    Even getting one good client from an ad that cost a couple hundred is a win I think.
     
  4. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Posts: 1,495

    I meant an example of an ad strictly for selling fert apps to non-customers
     
  5. joe crumpler services

    joe crumpler services LawnSite Member
    Posts: 120

    Crammin' Mows, if you got a new client and referrals too, you did good!
     
  6. Crammin'Mows

    Crammin'Mows LawnSite Member
    from Oregon
    Posts: 155

    Then you could just make it first round free if you sign up for a seasons worth of ferts or something to that effect. Maybe a picture of one of your best lawns as an example of the results?
     
  7. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Posts: 1,495

    That's a worthwhile idea, there are 3 apps left in the season.
    Posted via Mobile Device
     
  8. Crammin'Mows

    Crammin'Mows LawnSite Member
    from Oregon
    Posts: 155

    Sarcasm radar is picking up a reading!
    Jut trying to share some ideas, obviously nobody on lawnsite is going to design a full ad for you. You know your target audience far better than we do. Have you considered hiring someone to help you design the ad? Also, it is a good point to raise, that the timing of a fert ad is important. Spring my be best, as many have already addressed their fertility needs for the season.
    What type of fert are you selling? Or does it vary by account?
     
  9. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Posts: 1,495

    I wasn't being sarcastic, I like the idea. I'll be applying a balanced fertilizer 10-10-10 at this time as I've already applied a high nitrogen fert earlier in the season.
    I wasn't looking for someone to design an ad, I was looking for someone to show me one that they already had so I could borrow ideas from it. I'd rather not pay someone to design one because I'm on a tight budget.
    Posted via Mobile Device
     
  10. Crammin'Mows

    Crammin'Mows LawnSite Member
    from Oregon
    Posts: 155

    Sorry i got confused lol :dizzy:
    I wish i was better at uplading photos on here....
     

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