I read a thread about how much my customers are worth when selling a lawn care business, but I'm still not 100% convinced on what to charge. I have heard to silly rule of they are worth 3 mowings. That is fine if I'm just selling my customers. But a fully functional company that I've put everything into?! I've heard anywhere between 3 months of gross income up to a full season's gross income plus whatever equipment is worth. I plan to list it for the 3 months of gross plus equipment, but am I getting the true value? Any input would be great. Thanks.