I don't know much about the economics of the senior demographic, but some of them are a lot better off than the one-income families with kids at home. I don't give a young parents discount. Don't give a widow/widower discount. No nice guy discounts, either. When a senior citizen is already getting 12.4 cents on each dollar I make, why in God's name should I give them MORE of my money? Are they nuts or something?