Service Directory.. How to make 4 lines different?

Discussion in 'Business Operations' started by mrusk, Apr 12, 2005.

  1. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    I havn't picked up as much work this spring as i would have liked to so far. I am thinking about put an ad in the service directory of the local newspaper. The price is 7 weeks for 210. There are about 12 ads listed in that section under landscaping and lawns. Everyone basically just list their services, nothing catchy or flashy. What can i put in 4 lines that would seperate me from the rest? Or is this just a waste of money since their is already 12 ads in the paper?

    Matt
     
  2. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Posts: 7,547

    references available, pesticide lic # if you have one, Insured. Honest reliable service. DONT PUT no job too big or too small, thats a joke. Are you after residential or commercial, or anything?
     
  3. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    I'm after residential and commerical.

    Matt
     
  4. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,842

    You'll find that ads in the service directory in your paper will produce only marginal results, regardless of the ad. I used to use these for a few years until I found better methods of marketing (namely flyers.) I will say this; I did notice a few things that produced better results - mention the area you work in. If you are in a large city (e.g. Detroit) don't just put a blanket ad out like everyone else. In Bold type write, SERVING DETROIT'S WEST SIDE . Then, everyone who lives in your area who sees all these boring ads will call you because they know for sure that you are in their area. It helps a lot. Still, newspaper ads are not all that successful. But this will help.
     
  5. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Try adding a border.
     

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