should i offer a discount for referrals?

Discussion in 'Starting a Lawn Care Business' started by pimowtime, Apr 22, 2004.

  1. pimowtime

    pimowtime LawnSite Member
    Posts: 31

    i am brand new to the business! i'm almost ready to get some advertising going and i was toying with the thought of offering a $5 discount to my new customers for any referrals they send my way!! i thought this would be a good incentive for my customers to keep bringing my company business!?! any thoughts for this amateur??
  2. Petr51488

    Petr51488 LawnSite Silver Member
    from NJ
    Posts: 2,372

    I don't think youll get much out of 5.00 off.. what i do is give them a free mow with every referal. Works for me.
  3. lawnranger44

    lawnranger44 LawnSite Senior Member
    Posts: 370

    I agree. Give more than 5 bucks. Think how many hundreds you could make (through the course of a year) off of the referred customer. A free mow or 20 bucks off is a good incentive.
  4. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Posts: 932

    We give a free mowing for every new client referred. $5 is hardly worth getting people's attention.
    Lots of customers have at least one other person they know who they can get for you as well, but you have to show them you do good work, and give them the incentive to do so.
    I have a new customer this year who has already referred 2 more customers. She's gotten 2 weeks of free mowing, which is fine by me, as she'll will have brought in more than $1200 for me over the course of the year!
    This is definitely a good thing to do, but I agree, $5 is not much of an incentive. Move it up a bit
  5. pimowtime

    pimowtime LawnSite Member
    Posts: 31

    thank you all so much for your ideas and suggestions!!!
  6. jajwrigh

    jajwrigh LawnSite Bronze Member
    Male, from Martinsville, IN
    Posts: 1,405

    I do the same thing as twins and people enjoy it and it provides me with new sign-ups for the year.
  7. jgarciasr

    jgarciasr LawnSite Member
    Posts: 23

    I'm not just ready to start my business, but when I do I had thought the same thing. The only difference in mine was to offer a better incentive for referring somebody in the same neighborhood to help reduce travel time.
  8. Trevors Lawn Care

    Trevors Lawn Care LawnSite Bronze Member
    Posts: 1,180

    another thing that works well to go with the last post, is tell each customer that if either of their two direct neighbors sign you can give them a group deal, and take off a couple of bucks per cut. If you have 1 $40 account, you lower it to $35 apiece per cut, to save travel time and Load/Unload time.

    I ONLY offer it to direct next door customers. I also use reffer your friends and get a free lawn chop.

  9. lawn

    lawn LawnSite Senior Member
    Posts: 344

    Do you send a cupon with the invoice or you just tell them?
    Any examples?
  10. vadeere

    vadeere LawnSite Member
    Posts: 247

    I just tell them, it is usually enough to get their attention, they probably would like to save that $40 that week.

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