SIMA Announces Partnership with Moose River Media Milwaukee, WI (November 19, 2010) The Snow & Ice Management Association (SIMA) is pleased to announce a partnership with Moose River Media (MRM), the green industrys largest business-to-business information provider. Effective January 1, 2011 and beginning with the January/February issue, MRM will publish SIMAs Snow Business magazine and affiliated electronic newsletters. Creating a partnership between SIMA and Moose River Media makes sense, said Martin Tirado, CAE, SIMAs Executive Director. With PlowSite.com, MRM operates the snow and ice industrys largest online community and they also have an established portfolio of green industry print and electronic brands. SIMA is the leading member-based trade association and our publication, Snow Business, is number one in both advertising market share and reader satisfaction. Putting the two entities together will offer more value for advertisers and a broader, more diverse set of resources for snow and ice contractors. In addition to publishing Snow Business, SIMA and MRM are excited about joining forces to offer significant integrated benefits to industry suppliers. By combining the strongest trade show (Snow & Ice Symposium) and Snow Business with MRMs broad database, suppliers can gain a competitive edge by reaching a targeted audience of qualified snow and ice professionals. Advertisers will also benefit from MRMs plan to immediately enhance circulation quality and apply for membership with the leading business circulation auditing bureau, BPA Worldwide. Cheryl Higley (firstname.lastname@example.org) will stay as editor of Snow Business and will continue to develop quality content aided by the additional resources of MRM. Associate Publisher, Leslie Montgomery-Boomer (email@example.com), and art director, Lisa Lehman, will also remain in their roles ensuring a smooth transition. SIMA will continue to operate its snow and ice industry website, Goplow.com, and it will remain separate from MRMs PlowSite.com. In a joint statement, Mr. Tirado and Korry Stagnito, MRMs president and CEO, said SIMA and MRM both believe this partnership will greatly benefit the industry. We are excited about what it will offer immediately, as well as the creation of new products and resources in the future. The Snow & Ice Management Association Inc. (SIMA) is a trade association ensuring professionalism and safer communities by helping those who manage snow and ice master essential skills and practices. For more information on SIMA, visit www.sima.org.