Simple must be better...

Discussion in 'Digital Marketing' started by GrassQuester, Apr 8, 2009.

  1. GrassQuester

    GrassQuester LawnSite Member
    Posts: 122

    Trugreens website http://www.trugreen.com. The top selling Lawn care business in United States with Revenues at around 1.5 billion.I was thinking there site would be more flashy seems like they have a $400 website.Guess fancier isnt always better.
     
  2. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Actually TruGreen has an account management database that probably cost much closer to $10,000, but you have a good point. Flashy is NEVER better unless you're a celeb or artist. Simple is user-friendly and user-friendly is cash-positive.
     
  3. topsites

    topsites LawnSite Fanatic
    Posts: 21,654

    Yup, stick to the business at hand.
     
  4. steveparrott

    steveparrott Sponsor
    Posts: 1,189

    I think it's actually a very good site - not beautiful or edgy, but very decent. It's data-base driven and if they didn't do it in house, I'd guess a design firm would have charged them between 20K and 50K.
     
  5. turfplusutah

    turfplusutah LawnSite Member
    Posts: 1

    I agree, simplicity is what people want for the most part I think. In my experience, as people come to your site, they have the goal (or more accurately we have the goal) of finding out what your about and signing up, the easier and simpler it is to do that the better.
     

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