Small discount from USPS on DirectMail with QR codes

Discussion in 'Business Operations' started by ptjackson, May 15, 2012.

  1. ptjackson

    ptjackson LawnSite Member
    Posts: 211

    I saw this today. USPS is offering a 2% discount to people sending mailers with QR codes in July and Aug. I know a lot of people were considering doing some direct mail so I guess 2% is better than zero. If you put a QR code on there I would suggest adding some tracking mechanism (maybe a special page on your site) so that you know who scanned. And while I"m not a huge fan of QR codes I think if you tell people why their scanning, scan to get a discount or scan to download an app, it can make some sense. Just thought I'd pass along for those who were planning on doing a mailing anyway
  2. Exact Rototilling

    Exact Rototilling LawnSite Fanatic
    Posts: 5,362

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