Small Flower with Cold-Call???

Discussion in 'Starting a Lawn Care Business' started by CP Estates, Mar 8, 2006.

  1. CP Estates

    CP Estates LawnSite Member
    from North
    Posts: 45

    Always looking for something to either give me an edge or at least make me stand out against the countless LCO's in my area, I was coinsidering giving my prospective customers a small (maybe 4") potted plant - like a tulip or something that says "spring". It'll cost be about $2.00 each and I'l limit it to the best 100 potentials.

    Good idea?:confused:
     
  2. Joey bag a' donuts

    Joey bag a' donuts LawnSite Member
    Posts: 146

    If you try it let me know how it works out. What if you handed them out with a flier tied to the bulb...that's not a bad idea and they'd most likely read the flier opposed to what I DO with fliers that I get at home.
     
  3. dtelawncare

    dtelawncare LawnSite Member
    Posts: 227

    Sounds like you've been thinking outside the box. I think it is a great idea. Please do share the results.
     
  4. LB1234

    LB1234 LawnSite Gold Member
    Posts: 3,210

    I kinda like the idea...I'll give you props for being original. I'd say run with it...an extra two hundred bucks for the advertisment doesn't seem like a big expense, especially if it helps you land just one account.
     
  5. CP Estates

    CP Estates LawnSite Member
    from North
    Posts: 45

    This has got to be the best 2.00 investment to get your foot in the door with people. A 4" tulip or hyacinth etc. to "Welcome them to spring" and all of a sudden you're the guy that stands out from every other grass cutter / landscaper that they've had knowck on their door.

    It's buys you a chance to actually speak casually to them and they aren't just wating for you to stop your shpeal. A flyer with this and you'll be turning them away.
     
  6. Billz

    Billz LawnSite Member
    Posts: 181

    Well, what was your close rate with them? Did you just go door-to-door in neighborhoods with them? Explain your process please.
     
  7. CP Estates

    CP Estates LawnSite Member
    from North
    Posts: 45

    I focused on about a hundred - 2 acre estates. Got the plants (hyacinth, crocus, tulip etc.) at wholesale price of just over a dollar. They were just coming in to bloom so they looked like a million bucks when I knowcked on the door. Even if nobody was home, they started calling that night and every single one referenced the plant and how "nice" it was.

    Basicall it got me in the door and gave me an edge over every guy that does the same thing and who's prices are about the same. It's more of beginning a relationship with the client rather than just playing a numbers game and putting a few thousand flyers in a mail drop. This way, there are a number in the same area and as a result, I can keep my travel costs down.
     
  8. Billz

    Billz LawnSite Member
    Posts: 181

    I understand what you mean, but have you tried to get them to sign up for services, or simply using them as a "get to know you"? It is a great idea for that, just wondering what percentage of them are actually signing up for services.
     
  9. CP Estates

    CP Estates LawnSite Member
    from North
    Posts: 45

    Out of about 60 or so, I've had 9 calls in only 3 days and have got them all.
     
  10. Billz

    Billz LawnSite Member
    Posts: 181

    wow, those are great results. keep us informed on the last 40. This seems like the first idea on here that actually is working.
     

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