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sneaky way to get customers

Discussion in 'Lawn Mowing' started by AielLandscaping, Oct 15, 2002.

  1. AielLandscaping

    AielLandscaping LawnSite Senior Member
    Posts: 302

    maybe this belongs in the elements of business forum, but i'm posting here because theres more activity.

    i had this idea today about how to get new customers. why not give each new customer a t-shirt with your company name on it when they sign up for service. i don't think anyone would just throw it away. most likely if they didn't want to wear it, they'd give it to a relative who would. then you would get free advertizing and when other people noticed the shirt, they might be inclined to ask about it. that should stir the pot a little and get your name buzzing around more often. i just did a little searching online and found that at atleast one website, you can get 48 white t-shirts with one color screen printed for a little over 200.00 at that quantity they were like 4.50 a piece. that might not be a bad way to help encourage word of mouth advertizing without seeming to be advertizing. after all you could call it a free gift for signing up. seems like a win-win situation to me.
     
  2. BRIAN GALLO

    BRIAN GALLO LawnSite Senior Member
    Posts: 282

    There are a few hvac guys around me that do that! Ithink it must work pretty good because I usually see a lot of older guys (probably customers) wearing them out at different stores. I even have one of my lawn customers wearing one around! Sounds like mega advertising to me, and the customer wearing the shirt will probably give you a good plug if someone asks them about the shirt. I might look into this too. :D
     
  3. Envy Lawn Service

    Envy Lawn Service LawnSite Fanatic
    Posts: 11,062

    you guys let me know if you are interested in shirts. I do business with a guy who does this kind of stuff. Caps and shirts of all kinds. I'd be glad to check on things.
     
  4. It has to be a quality shirt. The casino,s give out cheap shirts by the handfull but they are all junk. If they are not top quality no one will wear them in public. At $4.50 a shirt I doubt that they would even feel comfortable washing there car with them.
     
  5. LAWNS AND MOWER

    LAWNS AND MOWER LawnSite Bronze Member
    Posts: 1,129

    Couple things to consider. What if you give one to some customer who happens to enjoy a few cold beverages at the local pub and is wearing your shirt and makes a fool of himself. Could send a bad image on your company. Also what if 2 years down the road, shirts become ratty looking and someone's wearing it in public. Image is everything. I would look into putting up signs on your show yards saying "Another Quality Job by Aiel" Good Luck!!!

    LAWNS AND MOWER
     
  6. Brickman

    Brickman LawnSite Bronze Member
    Posts: 1,249



    Check into your city regs. I got yelled at and threatened with a fine once. Decided that wasn't the way to go. The city said I could put one up as long as I was there working, like siding guys and roofers do. But not leave it up all the time. The only exception to that is campain signs :dizzy: :dizzy: and For Sale, signs.
     
  7. Gravely_Man

    Gravely_Man LawnSite Silver Member
    Posts: 2,076

    If the shirts are of a decent quality I don't think you could go wrong. It is a form of advertising and getting your name out there with doing quality work is what it is all about.


    Gravely_Man
     
  8. bobbygedd

    bobbygedd LawnSite Fanatic
    from NJ
    Posts: 10,178

    "one customer who enjoys a few beers, and makes a fool of himself in public???" ONLY ONE? man, u just described the entire population of the town i live in, including the cops, and mayor! but not, my wife and i :)
     
  9. bubble boy

    bubble boy LawnSite Bronze Member
    Posts: 1,020

    whats the site?

    seems like it could be a good idea, if the price is manageable
     
  10. Ssouth

    Ssouth LawnSite Senior Member
    Posts: 437

    I've been thinking about this for 2 yrs. now. The name of my coompany is TLC, The Landscape Company. I was thinking of putting in large letters on the back of the shirt " We only use TLC on our Lawn" along with a phone number. I really didn't see this idea as a sales tool. Most of our customers like to piddle in their yards and I thought it could just be a good work shirt for them. If they go to a nursery or chain store we might get a call or two. Any way, I think a free t-shirt is great no matter what you put on it. I know I always love to get a new t-shirt. Some customers could care less while others would like the idea. If you can do them fairly inexpensive, give it a shot. $5 for a Christmas present isn't that bad at all.
     

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