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Snow on the ground. Still send postcards?

Discussion in 'Business Operations' started by mdubs, Mar 13, 2013.

  1. mdubs

    mdubs LawnSite Member
    Posts: 64

    I have 5,000 postcards scheduled to go out tomorrow. When I set this up thurs, fri, and on looked to be in the 40's and sunny. Now snow today, thursday and rain on friday. Saturday will be sunny and 40.

    Next week is cold with them calling for one day of snow.

    So do I send them anyways or wait until a good stretch of warm weather?

    Thanks for the help!
  2. dnc19694339

    dnc19694339 LawnSite Member
    Posts: 208

    My 2 cents is dont send them out. Wait for a sunny day without snow. I try to avoid sending out when I know the weather is crappy.
  3. jones68

    jones68 LawnSite Senior Member
    Posts: 453

    same boat here, 5,000 door hangers it was 60 degrees last week now they are calling for 3-5 inches tonight.....ill be waiting a while
  4. weeble67

    weeble67 LawnSite Senior Member
    Posts: 286

    Same boat here in Ohio. I always have my aerating and over-seeding cards mailed out by now. Last year we were mowing. I'm holding out another week or two. I don't wanna spend all that money and it be a waste. We all know when it is cold out our motivation goes downhill.
  5. mdubs

    mdubs LawnSite Member
    Posts: 64

    Im waiting also. Come on Spring!
  6. Mayor of Mow Town

    Mayor of Mow Town LawnSite Member
    Posts: 76

    One way you can get a general feel for whether customers in your area are searching for your services at a particular time, is to use Google Trends.

    For example, I have input the following criteria:
    - keyword is "lawn care" (you need to enter whatever the best search terms are for your area)
    - location - U.S. > Michigan (filter down to state level using the map at the bottom)
    - showing last 12 months

    http://www.google.com/trends/explore?hl=en#q=lawn care&geo=US-MI&date=today 12-m&cmpt=q

    You can see from the graph, week by week, when people are searching online.

    You will notice that the current week (10-16 March 2013) is showing a steep upwards trend, which indicates people are starting to think more seriously about it.

    Of course, this is showing data for the whole state of Michigan, and I'm sure there will be variations between different climatic areas in the state.

    Anyway, just thought this could be another tool to help you keep an eye on customer search behaviour, so you can optimise when you send out any marketing material which is dependent on getting the timing right.
    Last edited: Mar 13, 2013
  7. FBL Services

    FBL Services LawnSite Member
    Posts: 10

    By this time last year we were already doing clean-ups, mulch and planting. This year winter seems to be sticking around much longer. Got about 5 inches of snow last Friday, had a break in the weather at the beginning of this week (Mid 50's) so we put out a bunch of door hangers in neighborhoods we are already working in, hoping to pick up more accounts close together. Any way cold fronts rolling through and its been in the 30's for the last two days and supposed to continue till Monday and expecting some snow tomorrow haha, so i think were going to be waiting a bit longer to be doing anymore hangers or major advertising. Its not cheap, and with the inconsistent I want to make sure people get them when there thinking about spring, and not shoveling snow.
  8. mdubs

    mdubs LawnSite Member
    Posts: 64

    Mayor, that is brilliant! Makes me feel a litter better. My printer "accidentally" sent my postcards out yesterday. Thanks for the great tip.

  9. thedreamingtreelawnscapes

    thedreamingtreelawnscapes LawnSite Member
    Posts: 8

    I have the same issue. In my second year and I am giving eddm a try I have 6000 flyer ready to go, and have had them for several weeks. Unfortunately, the weather in Western PA is not cooperating. It is not expected to get out of the 30's for the next week. Birds are singing, but temps are low. I don't want to send out too early and waste money, but I don't want to be late to the advertising party. Any suggestions?
    Last edited: Mar 17, 2013

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