We are a landscape company. Maintenance commercial and residential. Design and installation. As far as lighting, I've been promoting and will continue to promote outdoor lighting. I do know that the potential client for this service is the high income category. Easy to target, look at the property value. However I have a lot of service clients that are below that. Some of them are willing to pay for premium service. But none of them are willing to spend 2000.00 - 2500.00 for lighting the front of their house. None. Is accommodating these clients a race to the bottom? I doubt it. Income is income. Someone is going to do it. Might as well do it right. We're in a group called housewarmers. We have a small package that goes to new residents. I get a lot of calls from it. Over and Over I turn down the low end lighting. For the sake of what? not degradating the industry. Hey I'm all for maintaining an image but really if I'm going to be in the service business, turning down work isn't the best strategy. I was talking to a new client the other day. She asked if I did lighting. I said yeah, I do "High end Low Voltage Lighting". (Thats my slogan BTW) She asked about price and of course her eyes popped out. She asked whats wrong with Mr. Neighbors lights. I said well, I let him tell you in a couple of years. Okay so I turned down more work. Just like I turned down Mr Neighbor. He's my client too and his eyes popped also he went the DIY route. The fact is, relativley speaking his house looks good at night. Hell of a lot better than nothing. What to do? I'm not trying to compare to full time lighting. I know where I need to be with that. I'm looking at it from a added value point of view just like pushing mulch, seasonal color and weed control. Just like the resturant business. It's all about the check amount not the amount of food on the plate. I've going to solve this and stop turning down the work. This isn't about being a scrub. It's about making money. Any thoughts?