Sod companies new venture

Discussion in 'Florida Lawn Care Forum' started by zturncutter, Mar 12, 2011.

  1. zturncutter

    zturncutter LawnSite Bronze Member
    Posts: 1,308

  2. Ric

    Ric LawnSite Fanatic
    Posts: 11,956

    Zturn

    Only fault I can find is in the name. Bethel has Branded their name and should offer Lawn care under the Bethel Farms Name. With Construction way down the Sod Replacement Market is the only viable market for sod today. All sod replacement happen for a reason and Lawn care would be an easy up sell with a sod replacement. In my mind this is a NO BRAINER.

    I think this is an excellent Business model and tried my best to talk your neighbor into doing the same a long time ago. Back when things were Booming I was a silent Partner in Professional Sod Service. My partner hit Burn out just before Charlie and we ended up dissolving the company. We were making great money from Patch work or re-sods. But the work load on my partner was too heavy and after 7 years he wanted out. Maybe just as good because now the Big Boys are going after the same sod replacement market that we did so well in because of the big boys not going after that market section.

    BTW Bethel Farms can now offer guaranteed sod replacement with a service contract, and charge more money. I really feel vertical marketing is the way to go and did Vertical marketing of all services at one time before Hurricane Charlie.
     
  3. zturncutter

    zturncutter LawnSite Bronze Member
    Posts: 1,308

    I am wondering if the name choice may have something to do with thier marketing agreements with Home Depot and Lowes.
     
  4. Ric

    Ric LawnSite Fanatic
    Posts: 11,956

    Zturn

    You have looked into selling to Home Cheapo Green products, the same as everyone has. Home Cheapo doesn't use vaseline and they don't stop. Could be Bethel Farms want to isolate the two from each other. I had Trademark problems with Lawn Doctor and was sued. So I guess they are looking at a bigger picture.
     

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