I read alot on here about what everyone uses for equipment, how long to use it for, how much money people can or cannot put in their pocket, etc. I read on an earlier post that people, probably 2-1, more or less run their equipment into the ground, rather than sell it off every 2-3 years, hours dependant. What's the number one selling point that we have as lawn care operators? Basically, what's the ONLY selling point that we have as lawn care operators? Image. It's my opinion, that you're better off buying new equipment, every 2-3 years, rather than running equipment into the ground, putting 2-3000 hours on something. I do only mid-sized commercial properties, ranging from gas stations and smaller strip mall properties to Wal-Marts and parks for the local township. It's MY opinion, mostly because I've been told this from new clients over the years, that the reason they tracked me down was because I was using new equipment, not run-down-beat-up-can't-mow-your-yard-this-week-because-my-mower's-in-the-shop equipment. I believe that not only is the job that you've completed your "calling card", but so is the equipment that you're using, sitting on the trailer, while you're eating at BK, or filling up with gas, driving down the freeway, whatever. Why else do we have lettering on our trucks, sometimes trailers? To stand apart from everyone else. I guess the point of this post is for some of you that might put a little more money in your pocket and try to get by with some older equipment, you might want to try investing in your own business and see the results that it may bring you.