I was thinking of strarting to call my spring clean ups a Turf enhancement Program. i'm finding spring clean up a little misleading. For $200 I dethatch, trim, mow, aerate, and fertilize. I quote these over the phone, if i get there address i know the average size of the lawn. I get to some yards and the grass is knee high, or full of dog ****, or they never raked one leaf from the year before. Should i advertise Turf enhancement Program or Spring Clean up? What should be extras?