Spring Letter to Clients

Discussion in 'Business Operations' started by JContracting, Jan 31, 2013.

  1. Rick Grantham

    Rick Grantham LawnSite Member
    Posts: 23

    JContracting-

    Why don't the good ideas ever come in the middle of the day :)

    I have been researching this topic quite a bit lately. May eventually put together a report on it. Anyway, during my research, I found these links on the subject (including Forbes Magazine) Do's and Don'ts, etc.

    http://www.taradel.com/resourcecenter/direct-mail-marketing/direct-mail-for-small-businesses/
    http://www.forbes.com/sites/loisgel...sly-inexpensive-magic-of-direct-mail-letters/
    http://www.nfib.com/business-resources/business-resources-item?cmsid=60624

    Good luck to you
    Rick
     
  2. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,844

    My spring letters are auto renewals and say the same thing as my fall auto renewals said. Basically the intent on two mailings is to avoid customers saying "why are you on my lawn again, I didn't ask for any service and you didn't tell me you were coming back". Baloney

    At the bottom, I make a mention of a featured service or two that I really want to upsell. I do not price but rather advise to call me if interested in an estimate.
     
  3. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    Would you mind sharing that DA?
    Also, I notice you now have an enclosed trailer in your sig, how do you like it? I'm looking into buying one of the same size. How is the fit with everything in it and do you have racks for handhelds?
     
  4. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    Very interesting articles Rick. Thanks.
     
  5. KG26

    KG26 LawnSite Member
    Posts: 134

    I wish my customers prepaid that's a lot of scratch I'd be in good shape for the next winter season.
     
  6. 205mx

    205mx LawnSite Silver Member
    Posts: 2,339

    15% off!!! Holy cow!
     
  7. JContracting

    JContracting LawnSite Bronze Member
    Posts: 1,878

    Via my website I'm offering 20% off the first month's services on a full service landscape maint contract if they sign up by Apr 1st. That's as far as ill go with discounts. Maybe a discounted clean up or aeration but we'll see.
    Posted via Mobile Device
     
  8. nightshutter

    nightshutter LawnSite Senior Member
    from UT
    Posts: 513

    I discount a prepay for the season. They can prepay on anything for the season. Fert, mulch, clean ups whatever. It really helps bring in the business. Don't really notice the discount because it lands me more work with that customer and I don't have to bill as much. Money is in the bank already.
     

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