Well, the title seems to have about said it all. Despite the fact I have spent more this year than I ever have on marketing, it is turning out to be the biggest FLOP ever! At what point does your patients wear down and your panic alert go off??? In other words, how long do you wait before you decide it's time to make changes? I've been hitting a large group simple advertising and another smaller group in addition. I mean I have been advertising to a general area to the degree of playing "The Law of Large Numbers" which in general will ordinarily result in at least a 3% return... 3 calls per hundred people who view the ad... which will usually start out slow, then peak, then taper way off in say a 30 day period, for an overall average of a 3% return and a trickling residual. But I'm not getting anything near that!!! So far I have had '0' hot calls that lead to estimates. Total I have had '2' calls for lawn & landscape related work, neither of which I was interested in, so I gave two referrals... And I have had numerous calls from people seeking employment with my company although my marketing is not directed in that area at all. So I am not real sure what to think. On one hand I think it's time to change it up and see if I can get the phone ringing. But on the other hand, after questioning the callers, I'm thinking maybe the advertising looks just fine since it is pulling so many employment calls (they see my ad and call me instead of the others hoping to find work). Anyways, I'm debating on rather to just be more patient or to go ahead and get started on changing the content in hopes of getting more calls. The current marketing plan has been in action hot-n-heavy for about 2 weeks and so far it's been a non-performer. Should I make major changes or not?