I wish, Mark, that you would pick out one point at a time for your comments. Too much for my simple mind to absorb. Don't assume that you know me too well by my answers to your questions. After all, you framed the questions, not me. I don't want to make this discussion about me but I need to provide some background. I can't match your experience in the lighting field. I've only been in it less than four years. I can hear you saying, "Ha, no wonder Phil is so clueless." But there's more: Before I started to specialize in landscape lighting, for 30 years I operated a small, but very-well respected and profitable landscaping company. I served many years on the landscape contractor's committee of the Ohio Nursery and Landscape Association. I earned Master Landscape Certification through the ONLA. (There are still only about 500 in the whole state.) I had no formal education in horticulture. So, you see, I am not a loner or uncaring about my profession. That goes for my entrance into landscape lighting, too. Let me ask you some questions related to this general discussion, even though the response may be long. 1) What exactly are you afraid of with whatever direction the profession is heading? What do you plan to do about it? What if your efforts to affect manufacturers fails and they all start selling on the internet? Will you go out of business? I will mention one other thing about my way of thinking. I am also a high school basketball coach. One of my idols, the great John Wooden of UCLA, never worried about his opponents. He coached his players to perform the best under his system. He said "we can't control the other team but we CAN control how WE play. Regards to all.