Just a quick question about Yellow Page ads, What do you look at when you look in the phone book? Do not think Lawn care. Think about getting the car fixed or looking for a plumber. Do you look at the Picture ads or the general listing? Also do you look in the phone book to find a company to do business with or just to find the number of a company that you already know of but just don't know the number. Just looking for opinions as to what people use the phone book for and how. I am making 06 plans now. We also have a handyman division which cuts down the windshield time factor but still not sure which way to go.