Don't laugh at me, I know many people may never even consider this question, but I think it is a real business decision. I think that the image a business presents goes far in selling the product/service. (hence the name) And that the trucks a customer sees should present a professional image. Since I am in the market for a new truck, and knowing that it will be used for work, I am thinking about white as the color because it is easy to have decal'd up. Also because in this area most fleet vehicles(outside the LC industry) are white. To me it seems to be a business vehicle color of choice. So is white just that much better of a color for a business truck? When you see a clean white fleet vehicle do you instantly think 'professionals'?