Success from Direct mail campaigns

Discussion in 'Business Operations' started by cpllawncare, Dec 17, 2012.

  1. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    I would like to hear from some of you that has had some succesfull direct mail campaigns over the years and what you have learned from them. I want to do my first one for this upcoming season and just want to get some feedback on how to make it successful.
     
  2. larryinalabama

    larryinalabama LawnSite Fanatic
    Posts: 16,274

    I looked into direct mail a few years back, and for my business it wasnt worth the expense.

    One thing you can do is get a list of reciently people who have moved into your aera and mail them a welcome card as well as leaving them fliers multibale times.
     
  3. inzane

    inzane LawnSite Silver Member
    Posts: 2,348

    I did not have any luck with it at all last year.
     
  4. JesseN

    JesseN LawnSite Member
    Posts: 21

    I was thinking about mailing magnets out this year and the UPS store had a decent rate on it but haven't pulled the trigger.

    If any one has done something like that, I would love to talk to you about the results
     
  5. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    That's what I'm fighting, from what I can tell the ROI just isn't there.
     
  6. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,468

    It's my best method. I send out mailers at the start of the year to specific addresses.
    Posted via Mobile Device
     
  7. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    How many? and what is the ROI?
     
  8. GMLC

    GMLC LawnSite Platinum Member
    Posts: 4,353

    Direct mail has been one of the best ROI for me. I target specific neighborhoods. High end gets custom introduction letters and middle class gets a nice flyer. I had a 10% call back rate and closed about 30% of those. Sent 1000 and got about 30 new clients this year, so 3% total. Did 1500 door hangers randomly and was lucky to get 1%.
    Posted via Mobile Device
     
    Last edited: Dec 17, 2012
  9. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    do you build your own mailing list?I could see 30 accounts per 1000 but 2-3 per thousand isn't going to cut it.
     
  10. larryinalabama

    larryinalabama LawnSite Fanatic
    Posts: 16,274

    2 per thousand would be great, but its not likley.

    The cheapest way is too pass out fliers on the aeras you want to work in. I would figure 2 per 5000 might be realistic.

    I once put a full page flier in a paper that goes to every house in our county and didnt get a single call. A simple add in that paper was getting me 2 accounts per year at the cost of 50$ per month.

    If you have a family owned nursury in your aera, offer them a kick back for any accounts they send your way.

    Another quick way is to put fliers on cars at Home Depoit on a Saturday morning when homeowneers are there.
     

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