Tacky to bash tru-green??

Discussion in 'Pesticide & Herbicide Application' started by Rayholio, Mar 7, 2006.

  1. Rayholio

    Rayholio LawnSite Bronze Member
    Posts: 1,461

    I just got a mass mailing from tru-green, and it's just covered in empty promises and propaganda.
    such as:

    "We'll meet orbeat any competitor's price on your 1st spring treatment"
    Fine print: the discount applies for lawns under 5000 sq ft.

    and

    "our specialists live and work in the joplin area"
    The truth: The joplin office is a satilite of a city more than 70 miles away, and the managment staff all lives at this far away city

    I won't bore you with the rest... but you get the idea.

    Would it be a turn off to potential customers to have a place on my web site where I rebuttle these claims, and promises? I would of course try to keep it classy.. but I dont know how possible that is, considering how badly they mis-represent themselves.

    Whatta ya think?
    -Ray
     
  2. PGA

    PGA LawnSite Senior Member
    Posts: 710

    I wouldnt do it. But thats just me. I dont think its a good idea to bash other companies.
     
  3. Littleriver1

    Littleriver1 LawnSite Senior Member
    Posts: 811

    Nobody likes a cry baby. Don't be a girly boy, be a manly man and stand up and tell everyone what you do and why you're proud of it. I wouldn't even say their name.
     
  4. Runner

    Runner LawnSite Fanatic
    Posts: 13,496

    I wouldn't do it directly, but you can put links. There are several sites that are very specific about customer complaints regarding this service. here are also areas that have to do with previous (and present) employees. You find some of these sites, and there are days worth of reading.
     
  5. Killswitch

    Killswitch LawnSite Senior Member
    Posts: 438

    Yeah. Put that link up to that guy ghosting that lawn on video. lol

    Seriously.....Amongst clients when I hear them mentioned....I never bring them up, I just sortof shake my head and chuckle and say Ive seen it all in 22 years.
     
  6. John Gamba

    John Gamba LawnSite Fanatic
    from ct
    Posts: 10,812


    Ray

    It could be lawsuit time
     
  7. Rayholio

    Rayholio LawnSite Bronze Member
    Posts: 1,461

    Tru-Green is so successfull because of their massive marketing campain. I suppose it's a sad fact of life that they can be so terrible, yet so successful.

    I always am happy if someone can keep me from making a big mistake, and I was wondering if there was a way to keep other locals from having to learn the hard way.

    My initial thought was that it would be a little tacky as well.. I just thought I'd see if anyone else had any luck with an anti-Tru-Green campain.
     
  8. Xterminator

    Xterminator LawnSite Senior Member
    Posts: 279

    Its not their fault. Its the technicians who are not trained or supervised so i guess it could be middel mgmts.
     
  9. garydale

    garydale LawnSite Senior Member
    Posts: 813

    Don't bash the competition, it only re-flecks back on you and your lack of professionalism.

    " If you can't say something nice, don't say anything at all."
     
  10. teeca

    teeca LawnSite Bronze Member
    Posts: 1,202

    let them keep up the advertising, saves us $$$ in the long run! they tell the customers when to start thinking about fert/weed/aeration. use there advertising aginst them, carry the letter around in your truck, when a customer says TG will do it cheaper show the the fine print. and if it takes discounting your price alittle to get the sale who cares! if TG will do it for $50 and your price is $80? then offer to meet them in the middle at $60-$65. you will make the rest back thruout the year anyway.
     

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