Takeuchi to Brand Terex Skid Steers

Discussion in 'Heavy Equipment & Pavement' started by Digdeep, Oct 24, 2012.

  1. Digdeep

    Digdeep LawnSite Bronze Member
    Posts: 1,840

    I have heard that Takeuchi will be branding Terex's skid steers for 2013. Don't know much more than that other than it will include all the skid models Terex makes.
    Posted via Mobile Device
  2. stuvecorp

    stuvecorp LawnSite Fanatic
    Posts: 5,214

    Are you punkn' us? That is just bizarre.
  3. Mowingman

    Mowingman LawnSite Platinum Member
    from Texas
    Posts: 4,662

    Does this mean that Terex is going to junk the whole line of current ASV designed machines??
    Taki probably has the plant capacity, since they lost the deal to build Gehl and Mustang machines.
  4. Digdeep

    Digdeep LawnSite Bronze Member
    Posts: 1,840

    No. I called my contact at the local dealership and he said the deal is only for Terex's skids since Takeuchi doesn't have one to offer. Terex will not sell Takeuchi products.
    Posted via Mobile Device
  5. bobcat_ron

    bobcat_ron LawnSite Fanatic
    Posts: 10,101

    Oh God, please let that be a Halloween prank.
    Posted via Mobile Device
  6. stuvecorp

    stuvecorp LawnSite Fanatic
    Posts: 5,214

    No doubt. I am not seeing any upside for TK doing this?
  7. Digdeep

    Digdeep LawnSite Bronze Member
    Posts: 1,840

    I don't either, and I am a fan of ASV's CTLs, although I think their skids fall somewhere in with Thomas and the old Volvo (Scatrak). Some good features, but lots of shortcomings make them marginal in my book.

    I think it's indicative of one of two things, or both-

    1. Takeuchi feels that they need a skid steer for their dealers and they can't/won't build it themselves.
    2. It's reflective of Takeuchi's true place in the market as a middle of the road OEM. Not that their product is second rate (good quality), but merely that they are not that strong in the market place and need to offer additional revenue streams to themselves and their dealers. I mentioned this previously as it related to their market share losses since the early 2000s stemming from everyone else coming into the market with their own CTLs, and their short line offering sold through major OEM dealers, e.g. Case, NH, Deere (not anymore), etc.
  8. Digdeep

    Digdeep LawnSite Bronze Member
    Posts: 1,840

    Sorry Ron :cry: I trust my source at the dealership.
  9. Dirtman2007

    Dirtman2007 LawnSite Platinum Member
    Posts: 4,366

    saw this on facebook today

    Terex Construction announced today that it has entered into a partnership with Takeuchi Manufacturing, U.S. in which Terex will supply Takeuchi with eight new models of skid steer loaders.

    Mark Luttmann, Terex sales operations manager at Terex Americas, said Tuesday morning that he would not disclose specifically how long the two companies have been in talks but that discussions over the partnership had taken place “for a while.”

    “The deal is good both of us,” Luttman said.

    In a statement, Takeuchi U.S. President Clay Eubanks said Terex was selected to supply the new skid steer loaders “after an extensive review process.”

    Terex will supply Takeuchi with vertical and radial lift skid steers, a product Takeuchi’s current lineup is without. Takeuchi currently offers wheel loaders, compact track loaders and excavators in the U.S. The new skid steers will range in operating weight from 6,500 to 8,600 pounds with a rated operating capacity from 1,500 to 3,000 pounds.

    The new skid steers will be Takeuchi-branded and, according to the announcement, Takeuchi will handle sales, rental and parts supply as well as customer support for the new skid steer loaders.

    “We will support our customer’s parts and service needs in the same way as we do our other products today,” Eubanks said.

    As far as the benefits for Terex go, Terex Construction Americas and Global Aftermarket vice president and general manager Dean Barley called the partnership “a great opportunity to leverage our manufacturing operations in Grand Rapids, Minnesota, and drive additional operational efficiencies through our whole production and supply chain.”
  10. stuvecorp

    stuvecorp LawnSite Fanatic
    Posts: 5,214

    It must have been cheaper to rebrand than design and build their own?

    I'm pretty critical of ASV(now Terex) but do think they have a good idea, just wish they would have a build quality like CNH or Cat.

Share This Page