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taking it to the next level...

Discussion in 'Landscape Lighting' started by David Gretzmier, Aug 17, 2008.

  1. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    After doing about triple the number of landscape lighting installs this year, around 1 per week average from march-august this year, we are winding down the last 2 this upcoming week. Christmas installs start in 4 weeks, and although I am happy with doing one landscape light job per week during "off season, next year I'd like to double that. I am curious what you guys reccomend, or what worked for going to the next level in your business. I've tried limited postcarding, with limited success, and will continue with yellow pages, truck graphics. my dream would be 3 "bread and butter" jobs per week next year to go with the existing 2 days of maintenance. any ideas ?
  2. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,113

    The way I would go about it is to elect a fiscal conservative to the congress and the white house, but since we have neither of those on the horizon I think I would be extremely happy to just even be able to get one per week in the economy we are about to get. Sorry dark cloud. Been tough here.
  3. NightScenes

    NightScenes LawnSite Silver Member
    Posts: 2,209

    I think 3 installs a week is a lot unless they are small. We're lucky to have two and sometimes it takes over a week to do one. I have had zero luck with yellow pages and now only have a listing. I have a weekly ad in a newspaper that is direct mailed to a very upscale area and I do inserts in that paper as well. We also put out press releases on a regular bases and that seems to generate interest. Our biggest producer is still referrals and I expect that to always be the case.
  4. Litewerks Expert Lighting

    Litewerks Expert Lighting LawnSite Member
    Posts: 32

    I too will be content with one good size or two smaller cookie cutter jobs. Although this is only my first full year in business i've been doing about three a month with door to door marketing and word of mouth being my main means to more work. Next year I will definitely be stepping up the marketing to take it to the next level. I plan on picking a few good expos to get involved in and definitely a full vinyl rap on the truck. I worked for a lighting company for 6 years that did 2 jobs almost every day sometimes six days a week. So knowing where to set the bar was tough. In any case i will try to be optimistic and hope that we all have a stellar next year.
  5. worx

    worx LawnSite Senior Member
    Posts: 252

    I just got a call today from a potential customer that recieved our post card about 6 months ago. It's amazing how long they hold on to those things. I will certainly improve my efforts for the upcoming fall season with the mailers. I have also recieved 2 potential clients from demos in highend neighborhoods. The demos and postcard mailers seem to be a good way to build that customer base. After that hopefully word of mouth will come into play.
  6. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,830

    One good way to build a good foundation is to join your local builders association and start getting your name passed around that group. It will take a while to build the relationships, but once they start coming it will be a good resource for work. Especially with the custom builders.
  7. JoeyD

    JoeyD LawnSite Silver Member
    Posts: 2,933

    how about putting a package togeather and start approaching architects and designers in your area! They always need a good installer!!
  8. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,830

    What do you mean "package"? Can you give me some ideas of the types of packages you've heard others use?
  9. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Keep doin what your doin. Maybe start visiting pool companies, Interior Designers, Architects, Landscapers. All of those. Thats what im about to start doing.
  10. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    All good suggestions. The type of jobs that I call bread and butter are the straightforward uplighting homes/trees with 12-25 uplights on the front, 1 day and pretty much done. Although that may seem like mindless work to the many light artists on here, I cannot help noticing the incredible lack of any lighting that 98% of the high end homes have here. I'd love to have jobs that would last a week, but the reality is most jobs this year seem to be 1 and 2 day jobs, with a couple of 3-days.

    There are about 500k folks here in two counties. the top 1% would be 5000 people. so say 2000 homes. I wonder why it is so hard to think that for 6 months ( "my off season" ), doing 2-3 jobs per week, why I can't market and sell to 3 % of those folks every year.

    on yellow pages- I got several jobs from yellow pages ads this year, and especially christmas jobs coming up. Yellow pages get me jobs.

    I'll be postcarding landscape lights one more time this year( september) and then hit it again in January/February. September also will be the start of 3 months of Christmas light postcards.

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