Targeted Customer Mailings When Should They Hit The Mail

Discussion in 'Business Operations' started by BufalinoLand, Feb 12, 2006.

  1. BufalinoLand

    BufalinoLand LawnSite Senior Member
    Posts: 400

    I purchased software from Dickman Directories for $175.00 to help me target the right neighborhoods

    Im sending out 2500 postcards and around 1500 letters addressed to the homeowner themselves

    Those of you who do this regularly, when should I put them in the mail


    I dont want to be too early or late

    thanks
     
  2. newmanfan

    newmanfan LawnSite Member
    Posts: 56

    I am unfamiliar with that directory, could you post the information?

    Thanks
     
  3. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    I believe Dickman Directories are in most libraries. I went to the library to get the addresses I need when I want to target small specific neighborhoods.
     
  4. BufalinoLand

    BufalinoLand LawnSite Senior Member
    Posts: 400

    Heres the number to Dickman Directories

    I got a CD Rom that will rip labels, tell me monetary status of nieghborhood, and some other stuff

    740-548-6130

    ask for Woodrow
     
  5. horselady

    horselady LawnSite Member
    Posts: 42

    Are there any updates? If so, how many per year?
     
  6. BufalinoLand

    BufalinoLand LawnSite Senior Member
    Posts: 400

    Clarify updates please
     
  7. horselady

    horselady LawnSite Member
    Posts: 42

    Please are constantly moving so do they provide updates say every 3, 6 or 9 months OR do you have to purchase the CD again?

    Do they have a web site?
     
  8. BufalinoLand

    BufalinoLand LawnSite Senior Member
    Posts: 400

    They do offer a yearly update, not sure what they charge

    dont know the website
     
  9. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I would go mid to late March, if you are only going to send one round out. I say just a week or two before they actually need you service.
     
  10. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    Watch the weather before sending them out.I sent out 10,000 one year and we got a snow storm two days later.
     

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