I am currently a mowing and application company. I would love to move more to a crew mowing and me doing applications/aerating/seeding etc. I have had most success with postcards. I usually target household incomes. I'm trying to target a higher end customer who may want both services or at least is willing to spend money on the lawn and do what is needed. Is it better to target by income or home value? Wondering what you guys do. How soon before you begin applications would you want your postcards in hand? Anyone send out cards during the season? I'm thinking of a late season mailing for overseeding?