Television Advertising

Discussion in 'Industry Surveys & Polls' started by One of Three, Jun 16, 2006.

?

Was television advertising successful (Your goal: branding, new biz, etc.) for you?

  1. Yes! Extremely successful.

    0 vote(s)
    0.0%
  2. Yes, moderately successful.

    0 vote(s)
    0.0%
  3. Yes, but not as successful as I had hoped.

    2 vote(s)
    18.2%
  4. No, not at all!

    9 vote(s)
    81.8%
  1. One of Three

    One of Three LawnSite Member
    Posts: 40

    Just wanted to see if television advertising has worked for anyone. CLARIFICATION: The question based on effectiveness, not relative effectiveness or good/bad investment.
     
  2. One of Three

    One of Three LawnSite Member
    Posts: 40

    Hmm...the lack of response must mean that no one has really invested in television advertising.
     
  3. dcondon

    dcondon LawnSite Silver Member
    Posts: 2,246

    We have no reason for it........... I'm sure most on here will tell you the same thing.
     
  4. One of Three

    One of Three LawnSite Member
    Posts: 40

    I had a feeling that there were few that have tried this because of the expense, but my full time job is in video production, so I was thinking about making a nice commercial, cause you can find some airtime cheap if you look around for nice packages.
     
  5. Surf'n'Turf

    Surf'n'Turf LawnSite Senior Member
    Posts: 326

    Lawn Doctor used run a lot of commercials in Spring a few years ago...have not seen them as much in the past year or so.
     
  6. jazak

    jazak LawnSite Senior Member
    from NJ
    Posts: 843

    I may give it a try. When we go to the movies I see adds for contrcators/ tree/ trucking companies all the time come on before the movie. May also do that.
     
  7. Surf'n'Turf

    Surf'n'Turf LawnSite Senior Member
    Posts: 326

    They only way it will work is if you have enough budget to run them consistantly. A ssmall campaign will not yeild a great ROI, IMO. Besides Lawn Dr., I've never seen TGCL, Brickman or any of the other majors utilize TV ads, either...food for thought.
     
  8. One of Three

    One of Three LawnSite Member
    Posts: 40

    My full time job is actually making those commercials that play before the movies. It's really not that bad a price. The good thing about them, though, is that you always have a captive audience. You never have to worry about people actually watching what's going on, really. They are basically forced to watch them.
     

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