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Tell me what U think of my new direct mailer

Discussion in 'Business Operations' started by sproutlscape, Feb 25, 2004.


Direct Mailer! What do you think?

Poll closed Mar 11, 2004.
  1. No Good

    0 vote(s)
  2. Fair

    2 vote(s)
  3. OK

    8 vote(s)
  4. Best

    2 vote(s)
  1. sproutlscape

    sproutlscape LawnSite Member
    Posts: 38

    Here is my new direct mailer. What do you guys think? The phone & town are erased. But, they are in printed in green.

  2. Zach76

    Zach76 LawnSite Member
    Posts: 197

    I like it. I probably would have gone with a $100 discount on the landscaping, but that's just me. $250 is a big chunk of change for a small operation like mine.
  3. MudslinginFX4

    MudslinginFX4 LawnSite Bronze Member
    Posts: 1,170

    I like it also. One thing I don't offer however is a Senior discount. I have found that Seniors are the ones who will do the most complaining and take up most of your time. I think they should be charged more (lol).
  4. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Posts: 7,547

    Do you ever do estimates when the people arent there? They call and tell you what they want, just leave it on the door ect. What if they call you and say it looks good, but im a senior..... 10% down the drain.
  5. Soupy

    Soupy LawnSite Gold Member
    Posts: 3,125

    yes, 10% is a whole lot of profit when you compare it to your actual percentage of profit. Lets say you bid a job to make 40% profit and you give 10% of that away.

    Hopefully you can just tell them that you have already applied the discount. But why make yourself have to lie to a customer right off the get go.
  6. justmjc

    justmjc LawnSite Senior Member
    Posts: 261

    Add 10% to the price you would normally bid and tell them they get the 10% discount. Etc. to get a $35 cut, bid $38.50 and sell them on the discount.

    Same with the other discounts. Add the price to the total quote and tell them yes they do get the discount. This is your new total.
  7. Soupy

    Soupy LawnSite Gold Member
    Posts: 3,125

    What happens if you don't know that they are entitled to a discount before you give them a price? see example a few post up.
  8. Expert Lawns

    Expert Lawns LawnSite Silver Member
    Posts: 2,660

    Sprout - I started a thread in this forum on giving discounts. You may want to read it. Very informative. It is titled "Group Discounts". Everyone has their own take on the issue. Senior discounts, group discounts, referrals......not everyone does it.

    I like your mailer though, nicely put together, attractive, not cluttered, and is appealing to the eye. NICE WORK

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