Testimonials on flyers?

Discussion in 'Starting a Lawn Care Business' started by clean_cut, Feb 5, 2011.

  1. clean_cut

    clean_cut LawnSite Bronze Member
    Posts: 1,327

    I'm planning on putting some testimonials on the flyers that I'm going to hand out this spring and I'm not sure how I should acknowledge the testimonial giver's names to people they may know while still protecting their privacy.

    I'm thinking about doing first name and last initial.... George F.

    Do you guys think this would be alright? I'm putting up the flyers in primarily one neighborhood and a lot of the people know each other, so it would be good if the friends of the testimonial givers could recognize who gave the testimonial without telling the whole world who gave the testimonial.
     
  2. clean_cut

    clean_cut LawnSite Bronze Member
    Posts: 1,327

    Anybody??? BUMP
     
  3. kilgoja

    kilgoja LawnSite Senior Member
    Posts: 944

    give it a shot...i haven't had much luck with flyers...i put out like 500 once and only had 2 calls and they were one time customers only...so not so good....good customers are usually obtained by word of mouth in my experience
     
  4. Patriot Services

    Patriot Services LawnSite Fanatic
    Posts: 12,446

    Save the space for useful information. Just my .02
    Posted via Mobile Device
     
  5. clean_cut

    clean_cut LawnSite Bronze Member
    Posts: 1,327

    Same here, the majority of my customers have been referrals, but I was thinking if I put a name on the flyer who many people through the neighborhood know well, it's sorta like that person telling a potential customer that they like my work.


    Useful information eh? Convincing testimonials aren't useful? I mean I could list my services all day long, but that doesn't convince anybody that I do good work or that they will like my services. What would you save the space for?
     
  6. Patriot Services

    Patriot Services LawnSite Fanatic
    Posts: 12,446

    And what does "Jack does a super job on my lawn. Joe S." say? Nobody knows Joe S. ,and there is no way to verify that. Do you really believe so called testimonials?
    Posted via Mobile Device
     
  7. MR-G

    MR-G LawnSite Senior Member
    Posts: 479

    flyers will work reasonable well if you do it right...first you have to be consistant...hit the same areas regularly (monthly) for at least 8-12 months....testimonials are bs and most know it....run specials on things you do...mulch, cleanups, fertilizer, ect. lawn maint. is hard to discount and still make money....use your other services to get in the door and then sell them on the maintenance.....in some cases we will even give the maintenance away for free with a minimum purchase of other items like landscaping or sodding....you include your cost of it in the price...( example: 60 days free lawn service with new landscape purchase of 1500.00 or more) people want a deal but if you try to beat out on pricing like these 12-15 dollar per cut folks (bottom feeders) then you will not survive...you should want and NEED quality paying customers...who want a great job at a fair price...they are out there.
     
  8. clean_cut

    clean_cut LawnSite Bronze Member
    Posts: 1,327

    Ahhh....you see. That's the thing. These flyers are all going to be passed out in 1 neighborhood, a lot of the people know each other. I have one customer who has given me 2 referrals in the past year to people that live just down the street. If I put a well know name on the flyer, I'm thinking the neighbors (even if they live a few streets down) will say "ohh this is the guy that does Joe's lawn, and it's always looking great"

    That was my thoughts at least, but maybe I'm wrong. I agree completely if I was passing these out throughout various neighborhoods, testimonials would be pointless, but in a select area where the people know each other, I think it may be useful, how about you?
     
  9. Patriot Services

    Patriot Services LawnSite Fanatic
    Posts: 12,446

    That is a valid point. However proven statistics on flyers and doorhangers are 1-2% and even that is based on thousands distributed.
    Posted via Mobile Device
     
  10. clean_cut

    clean_cut LawnSite Bronze Member
    Posts: 1,327

    Alright, well I guess the best experience is trial and error. So if this flyer doesn't work, then I've lost $50 in printing, which isn't that much in the scheme of things.
     

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