We go through all these debates on here about which lamps are better, what techniques are better etc... What I really want to know everyones opinion on the direction of lvl. Yes, new fixtures, multi-tap transformers and higher end technology are starting to become more accessable in this industry, but what direction is this industry actually heading? What I see is this. Many manufacturers are making very similar looking fixtures utilizing mostly the same bulbs. Led's are close, yet still pretty far away. The amount of LVL contractors are popping up like crazy these days making things more competitive. These are the main things I see on a daily basis. Here's the thing in my mind though. Landscape lighting is very much a "niche" business. Yes there are books out there about it, but in reality the average consumer knows nothing about it. They see malibu plastered all over Menards and Home Depots weekly flyers and this is generally what they think lvl is. In hindsight if I weren't in the business I'd probably be just the same. It's up to us lighting professionals to get the word out, but how much can a small business actually do? When we first started, we were spending 30K a year on advertising...alot to us, but nothing to these big box stores. Can we make a living on doing this...yes, but could all of us do much better with more corporate support?..definately. Many trades have thrived from major corporate support, yet this industry isn't quite there yet. Yes they will help in numerous ways...I'm not putting them down in anyway, but to me if it's up to us small lvl companies to truly enlarge this industry, then it's going to take quite a while. So what's your take on where this "niche" industry is heading?