The Moment Of Truth

Discussion in 'Lawn Mowing' started by JMiller08, Apr 2, 2010.

  1. JMiller08

    JMiller08 LawnSite Senior Member
    Posts: 349

    My newspaper ad comes out tommarow. Timing couldnt get any better yesterday was 75* and today was 80*. Lets hope the calls come rolling in! Most areas here are still very wet so not mowing for another couple weeks i would say. Had a call from a fall cleanup customer last year wanting to get fert/pest apps, going to have to sub that out for now until i get my license in a month or two. Well i wish you guys the best of luck. I will try to keep this thread updated daily to see what the results are. This is the only advertising i have going this year so its make it or break it for me!
     
  2. lawnkingforever

    lawnkingforever LawnSite Bronze Member
    Posts: 1,280

    Good luck on your ad. If this is the only advertising you have going, I would rethink this strategy if you do not get your desired results from the newspaper ad. I have talked to other LCOs in my area and it has been very slow as far as getting new customers this year. This year many people are going to be doing their own mowing. Guys that already have established customer bases will whether this storm. LCOs on tight budgets and needing to gain more accounts to make the numbers work may not make it through the year without a nice bankroll backing them up.
    My buddy who has 5 employees and 2 crews spent alot of cash on advertising this spring and has not seen the results as in past years. In fact by this time, he is usually throwing some smaller yards my way because he has a full route. If it was not for installs he would no way make it through the year without cutting an employee or 2.
     
  3. topsites

    topsites LawnSite Fanatic
    Posts: 21,654

    Piece of unsolicited advice...

    If it doesn't rain and the temps stay up in the 80's it shouldn't take more than 3-4
    days at the absolute most to dry things out, really 1-2 days before you can start
    on your yards that are not prone to flooding.

    Either way if you decide, I would at least drive around Monday to more than a few
    of those accounts and if nothing else get out of the car and take a good look!

    Reason I say it, don't let that crap catch you by surprise, also of late there's been
    a company driving house to house and offering "free" grass cuts.
    They might not take your account away but they will cut the dang grass and you're still out that cut.
    Happened to me twice this last week (well one wasn't a mow).

    Anyhow, and that company may not exist near you but I'd stay on top of it, don't let it slip out of hand.
     
  4. JMiller08

    JMiller08 LawnSite Senior Member
    Posts: 349

    Well were supposed to be in the 40's and 50's this next week with rain off and on alsmost every day. Things are starting to pop now but nothing in the grass quite yet. As far as the ad goes i dont know we will see. Its $65 a week running all through april, comes out every saturday in april. Ran an ad in there last august, got a fall cleanup and a biweekly lawn out of it so it payed for itself easily. Trying to get m name out there and branded. My budget is tight and i dont want to grow too fast. Im hoping to pick up about 20 new lawns from the ad but that may be a long shot but we will see.
     
  5. ALC-GregH

    ALC-GregH LawnSite Fanatic
    from PA
    Posts: 7,053

    Getting 20 is on the high side IMHO. If you do get that many, chances are you might only WANT 5 because the others you may not have the capability to get them done in a reasonable time, or they might be very difficult properties with very steep hills or for whatever reason, you just can't do/don't want them. Good luck with your ad.
     
  6. JMiller08

    JMiller08 LawnSite Senior Member
    Posts: 349

    Update...The ad came out this morning. No calls yet hopefully due to it being saturday hopefully monday the phone will start ringing. Also the client that i got the fall cleanup last year from this ad called me yesterday wanting info on apps which i reffered her to a local company who does one of my other clients lawns, they are a fert and squirt only company. She said she'd be calling me with anything else that they she needs done this year. This to me obviously shows that they liked my work enough to become a repeat customer. Well i will update more through out the course of this ad to see what it really gets me. Thanks for reading guys!
     
  7. Mahoney3223

    Mahoney3223 LawnSite Senior Member
    from midwest
    Posts: 995

    i wouldn't get your hopes up that your going to get 5-10 customers for weekly maintenance/mulch off a newspaper ad. I am in 4 papers and have only ever had modest success...maybe 3-5 new customers a year total...there is just too many rum dums mowing lawns for 20.00 in the paper to really set yourself apart.
     
  8. JMiller08

    JMiller08 LawnSite Senior Member
    Posts: 349

    Well i am the only landscape company in this paper for right now. Reaches 22k homes.
     
  9. Bryan B

    Bryan B LawnSite Member
    Posts: 50

    in my area lawn service is a dime a dozen tons of adds of craigslist and in the paper the best way i have found to pick up customers is flyers and just being a friendly ppl person. get some magnets for your truck. i've picked up 2 customers this week just by having a random few words at the gas pump and in wall-mart.
     
  10. JMiller08

    JMiller08 LawnSite Senior Member
    Posts: 349

    By the way Mahoney, where are you located at?
     

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