we have all heard his name, in fact, we replace him all the time. he is known to us all simply as , "the other guy." in the past week, i've had two customers come crawling back. they both cancelled me 2-3 yrs ago, reliability was the issue. but it seems, the "other guy", in spite of being very reliable, could not fill my shoes. one case: he was not licensed to do chemicals, and he was smart enough not to do them anyway. he WAS very reliable as far as grass cutting, did a nice job, but never had time to do extras(trimming, etc), they begged me back so thier property could be presentable once again. . 2nd case: first "other guy" charged alot of money to sod a section of the yard damaged by city snow plows, and never came back when EVERY SINGLE PIECE of sod died. 2nd "other guy": sold client a 3 step fert program, consisting of 3 apps of straight fert, on a 3.6 k prop, for $175. client called him in mid july, complaining lawn had "brown spots", his cure= a heavy dose of nitrogen in 90+ degree heat and heavy humidity. we all know the result of that, the only thing that survived was the weeds and nutsedge. so, what are YOUR prospective clients biggest complaints about "the other guy"?