I took a Yellow Book ad out for the first time this year. It's a 1.5" in column bordered ad. Cost is $40/month. I believe I've received 3 calls.. $350 aerate & seed job I did, a $47.50 weekly cutting job and the other nothing. We'll see how it goes the rest of the year.. but not what I was hoping for. I'm glad I didn't spend any more than I did.