So this little lawn idea turned into some kind of monster. i live on a island so naturally when i started i came up with beach town lawn service. well we are growing into more than just a lawn service, we are starting to land more and more commercial accounts.,we provide landscape renovations and installs, integrated pest and turf management ( yes i am a commercial applicator), In 2012 we will start sprinkler installation and repairs ( i just passed the course, still have to take the state test) in 2012 we should (hope) to be running 2 full time crews. and the whole LAWN SERVICE title is kinda bugging me. to me it doesn't sound like a full maintenance commercial company ( no offense guys i am strictly speaking about my current business name) I'm started to notice the company's I'm bidding against on the larger accounts don't have the XYZ LAWN SERVICE type of name. I'm kinda leaning towards COASTAL TURF MANAGEMENT or COASTAL INTERGRATED TURF MANAGEMENT? to me it sounds more professional than BEACH TOWN LAWN SERVICE. what do you guys think? if we do decide on a name change i don't think transitioning the name with my current accounts wont be that big of an issue. what i am worried about is how hard will it be to change the name with my general liability,commercial auto,workmans comp,insurances. and my CCR# for all the city accounts?