There are many negative things about changing a business name. I am also aware that there are reasons for it too. I was wondering what some of those are. For those of you that have changed your name in the past, why and how did you do it? If people change their business name to run from problems or to hide their bad practices then of course that would be wrong. I would like to hear some other reasons for changing your name. I have been considering a name change for three reasons: 1. I just simply do not like my name. I had to pick it at the last second because the one I wanted was already taken. 2. I would like to project the fact that we offer other services than just lawn care. 3. Almost everyone around here has "so and so's LAWN CARE" as their name and I think something without 'lawn care' in it would be different. By changing my name from "Expert Lawn Care" to "Professional Property Management", I believe that it would let people know that we provide full property maintenance. This would especially cater to commercial accounts. Professional Property Management would coincide a bit better with keeping the sidewalks and parking lots cleaned, mowing the lawn, plowing the snow, trimming the hedges...whatever it takes to keep that property looking spectacular. I believe this would be a good move and I am slowly but seriously considering it. My main concerns are for my current customers. What will they think I am doing? They might think my name change is for negative reasons or that I have merged with another company and they will not be receiving the same great service anymore. I would have to take care of my customers first. Either with letters or telephone calls reassuring them and explaining to them the reason. What have you guys done in this situation? Or, for those of you who haven't done this....what WOULD you do?? by the way, do you like the new name?